Do you want to sell more of your services?
And sell them more easily?
Without guessing what your clients will pay top dollar for?
When I first started freelancing, this stuff was all foreign to me. My first attempt… I just offered up generic “web design” services. And, the response was… “crickets”. Nobody hired me. And, the more I thought about it, the more it made sense.
I did nothing to inspire or motivate a potential client.
To help them understand what I actually did.
Didn’t demonstrate I was unique in any way.
I was just another “dude” offering web development services. One of the 1000s out there. So, I needed some way to differentiate myself. To stand out in a good way and present my services in a way clients could understand and get excited about.
If you’ve found it “more difficult than it should be” (that’s the classic tell-tale phrase), thus far, to sell your freelance services, 99% of the time THIS is the culprit. If you’re simply offering “web design” or “graphic design” or “photography” or “writing” services…
Selling those services will always be “harder than it has to be”.
It’s confusing to clients.
It doesn’t set you apart in any way.
And, there are (now) 1000s of people, who offer the exact same services as you, that are demonstrating how they’re unique, who are presenting their services in a way clients can understand and get excited about.
And, who potential clients will quickly move onto from you.
The good news?
It’s not a “you” thing like you might be worrying about.
It’s simply a matter of changing how you present your services.
And, it’s mostly an easy fix.
When I discovered it, it was called “selling on value”.
You’ll see it called SaaP (Service as a Product).
For our purposes, we’ll use the phrase “productize”.
And when you correctly productize your services, clients simply understand what they are and what they’re getting… better. In fact, done right, your services will transform into the exact thing your clients have been looking for.
Dying to find someone who can do it for them.
Your offers become irresistible to certain clients.
And, you’ll simply sell more of your services.
And, I’ll show you how to do it right starting in the next lesson.