Example: Rent-a-Mourner

Ok, final example.

And, this one is exactly what it says.

To quote the Metro article on this company:

“For £45 a day, Rent A Mourner in Essex provides professional, discreet mourners to attend funerals, make small talk and convincingly mourn the passing of beloved friends and family – just not their own.”

Yep, fake mourners for funerals.

And, here’s what really interesting. The company actually just closed down, but NOT because they didn’t have enough clients. The exact opposite, in fact. They had so much demand they couldn’t keep up and couldn’t figure out how to scale the company.

So, dock them points for failing to scale.

But, the larger point is, LOTS of people wanted this obscure service.

So, hopefully, at this point “niching down” do “logo design services” or “photoshop website templates” doesn’t sounds so crazy. If these companies can be profitable in these super obscure niches, you can in your commercially-verified niche.

That said, this leads us to our final lesson: What Now?

Do you want more freelance clients?

I’ll show you what I learned over the last 15 years to grind out (from absolute scratch) a backlog of new clients wanting to hire you. Who your best client prospect are, what services you should be offering them, where to find them and more. Just enter your email address in the box below and let’s get started:

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on pinterest


I’m a 15-year veteran of freelance web development. I’ve worked with bestselling authors and average Joe’s next door. These days, I focus on helping other freelancers build their freelance business and their lifestyles.

Do you want more freelance clients?

Enter your email below to get started building your system for consistently bringing in new freelance clients:

Close Menu